Apples Impact On The Computer Industry - 1723 Words

In a competitive industry, there is a wide range of aspects that help determine what companies succeed and fail. Over time, different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry. Since the 1970’s Apple computers has made a large impact on the computer industry and has revolutionized what it means to be a computer company. Beginning as a project between Steve Jobs and Steve Wozniak, many innovations were made in terms of making computers more†¦show more content†¦Going from a price of $22 per share to $29 in a day left the company’s market valuation at $1.778 Billion. Apple has grown into one of the largest technology manufacturing companies and has become known for innov ations in both technology and aesthetically pleasing products. Apple more well-known devices include the I-Phone which revolutionized the mobile phone industry, and the I-Mac Laptops and home computers which have been found huge success and are popular among a variety of age groups and demographics. In the mobile phone industry, Apple’s main competitors would be Google who is the creators of the Android operating system which is used by a majority of non-Apple phones. As for the computer industry, Apples main competitors consist of Microsoft who had created the Windows operating system which is used and pre-installed on a large portion of competitor computers, this includes companies like Lenovo, Dell, Hewlett-Packard, and Acer. With so much competition in this area and the ever evolving ability of technology as described by Moore’s Law, companies can lose their competitive edge if they become complacent and stop trying to innovate. Due to its popularity, Apple has fo und large amounts of success, especially in quarters where they release a new product. It is not uncommon that when new products are released that they are sold out within minutes, leaving backorders that can take up to a month to be filled simply due to a

Essay about Nazi Germany - 494 Words

Nazi Germany The most important reason as to why there was little opposition in Germany towards the nazi regime because of its propaganda I agree with this statement because everything to a certain extent was propaganda, speeches posters and radio and the Hitler youth movements. So this statement is quite true In my essay I am going to show methods of propaganda, opposition to the nazis , how propaganda and what I think is the best method for controlling German. Methods of propaganda the nazi used was, using radios to broadcast speeches, posters with eye catching titles, the Hitler youth organisation and the SS and Gestapo, they also used rallies and education to get people to†¦show more content†¦Gangs also proved to be a problem the youths because boys aged 14 - 17 between the age of leaving school and joining the army enjoyed beating up members of Hitlers youth organisations. The Nazis didnt get much get much opposition because the punishment was so server for people found out of opposing Hitler. So many people chose to live in silence or emigrate. Propaganda helped to prevent opposition to the nazis, by playing speeches over and over again on the radio it kind of brainwashed people into think that the nazis were good and powerful also having children learn about the nazis would help influence there parents into believing the nazis. Also having smartly dressed SS soldiers parading in the street heavily armed, may have put some people off of opposing the nazis and maybe seeing people being seriously beaten up even killed may have put tem off too. Other methods of controlling opposition was the SS and the Gestapo, they would go around towns and beat up or arrest people who were assumed to be opposing the nazis. People were, this way, scared of the storm troopers and were scared of saying anything offensive about the nazi party. In the work place to stop trade unions they had spies who would listen out for people planning up risings against the party. So this kept the opposition to the nazis to a minimum, peopleShow MoreRelatedNazi Germany And The Nazi Party Essay2053 Words   |  9 Pageswas significant in Germany in the period of 1933 to 1945 as it affected the people of Germany greatly since propaganda was presented to people in their everyday lives in some manner or form, making it inescapable. Propaganda was used mainly to display anti-Semitic beliefs about Jews and others who were thought of as irrelevant to Nazi Germany such as the disabled, mentally ill, gypsies, communists and non-Aryans – who were all affec ted greatly by propaganda. Hitler and the Nazi Party achieved thisRead MoreNazi Germany And The Nazi Party1613 Words   |  7 PagesThroughout Nazi Germany in the period 1928 through to 1941, racism was utilized by Hitler, and in turn his Nazi party, firstly to secure Hitler’s position as a dictator, and secondly to unite the German people against a common enemy, which would lead to a united powerful state, ready and able to exert its national will. Whether or not his aims were oppressive in nature is debatable but, his aims for racial purification and domination over Eastern Europe are made obvious before Hitler’s assumptionRead MoreNazi Germany And The Nazi War11227 Words   |  45 Pagesimaginations. The Nazi government provided those hopes and dreams through forced indoctrination. In the 1930’s, membership of teenage boys in the Hitler Youth (Hitler Jugend or HJ) was highly encouraged. The German government promised parents that after graduation, there would be a bright future for their children. Also, while a member of the HJ, the children would have free room and board, would be well cared for and provided an education. During the hard economic times in Germany, this was a strongRead MoreThe Holocaust and Nazi Germany1477 Words   |  6 PagesIntroduction (150 words) As a result of the Holocaust, a clear link can be made between Nazi racial ideologies and Hitler’s foreign policy. Firstly, Nazi ideologies were a fundamental facet to the Holocaust, as it included the philosophies of who constituted as a Jew, and the consequent treatment of those diagnosed as Jews. Secondly, Hitler’s foreign policies were another significant aspect of the holocaust, as it was a fundamental part in the construction of Hitler’s ultimate goal. Thirdly, theRead MoreNazi Germany Totalitarian2991 Words   |  12 PagesTo what extent could Nazi Germany be considered a totalitarian state in the period 1933-1942? From Hitlers election to power in January 1933, Nazi Germany although exhibiting totalitarian elements lacked some required factors to characterize it fully as a totalitarian state. George Orwell suggested that totalitarianism is (1984, introduction) the ability for a political system or society where the individual does not exist, a single party controls every aspect of life. Paramount to the classificationRead MoreThe Horrors Of Nazi Germany1485 Words   |  6 PagesIntroduction The horrors of Nazi Germany have been widely discussed throughout history. From concentration camps, gas chambers, to ghettos, the reign of the Third Reich showed to be a dark time for humanity. However, years had passed before the horrors of Nazi Germany were brought to light. One program that has still been left in the dark has been The Lebensborn Program. Throughout the last few decades participants in the Lebensborn Program have come forward to discuss the treatment they receivedRead MoreThe Reign Of Nazi Germany1176 Words   |  5 Pages The reign of Nazi Germany was arguably the most horrific eras the world has ever seen. Led by German chancellor, Adolf Hitler, the Holocaust annihilated six million European Jews because he felt that Jews were â€Å"inferior,† to the â€Å"racially superior† German’s. (1) The word Holocaust originates from Greek, meaning â€Å"sacrifice by fire.† (2) The rise of the Nazi empire, though, did not happen over-night. The beginning of the Nazi reign meant the ending of the Weimar Republic, which was a democracyRead MoreNazi Germany History1139 Words   |  5 Pagesregularly. The Nazis grew panicked, finally on October 7th, an explosion woke Eva. Sonder Kommando Jews rebelled by blowing up Crematorim IV in Birkenau. A Gypsy camp died off shortly afterward, and the twins moved to the old building the gypsies lived in by the gas chambers. Rumors flew around that the twins would die in the gas chambers next (Kor and Buccieri). Early January 1945, the SS forced Jews to march into Germany and Eva refused to leave. In the rush and chaos to leave the camp, the Nazis did notRead MoreThe New Generation Of Nazi Germany Essay1161 Words   |  5 Pagesyour own. That was the price you had to pay to make the new generation in Nazi Germany. They say the next generation is the future of the world. Imagine being offered to be part of that future generation, but knowing that in the process, you would be encouraged to take away the future of a different generation. Most people would say no, as your conscience has developed with freedom of thought and speech. But in Nazi Germany, some people didn’t know better. And those people were children. From a youngRead MoreThe Rise Of Fascism During Nazi Germany And Germany1623 Words   |  7 Pagesthe rise of Fascism in Nazi Germany and the methods by which citizens of Germany and Austria were influenced to join in Nazi ideology and policies or to resist them. In this assessment, you need to research the influence of the different individuals and organisations who either supported or resisted the Nazi Government. You will need to prepare a response to the question: â€Å"What was the impact of individuals/groups within Nazi Germany in supporting or challenging the Nazi regime?† You may present

Analyzing of Friar Laurence in Romeo and Juliet free essay sample

One character seen guiding them in most of these scenes is Friar Laurence. He is a very important character that helps many other characters out with their problems. Even though he is a Friar, his main role in the play is acting as a mentor for Romeo and Juliet. He is favored by all the other characters as a holy man. He is also well liked by the audience because secretly helps Romeo and Juliet when their parents won’t even pay attention to them. Friar Laurence has two main roles in the play. One is serving as the holy man of Verona. He is viewed as a holy man by most characters in the play. For Romeo and Juliet however, he is viewed as a mentor and someone they can trust and go to for help. â€Å"So smile the heavens upon this holy act of that after-hours with sorrow chide us not. We will write a custom essay sample on Analyzing of Friar Laurence in Romeo and Juliet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †(II. iv. 1-2) This is the only time that Friar Laurence is really seen doing something holy. Most of the rest of the scenes he is in just show him giving Romeo and Juliet advice and finding ways for them to be together, like when he gives Juliet the sleeping potion. Friar Laurence serves as the backbone of the book in a sense. His plans are very well-planned and have good intention. They are the gears that turn the ill-fated tragedy of the play which is the death of Romeo and Juliet. Shakespeare intended Friar Laurence’s main purpose to be the person who translates Romeo and Juliet‘s fate from the stars, to them. One of the most obvious examples of this is when Romeo kills himself. The friar comes into the tomb about five minutes after. â€Å" Romeo! O, Pale! Who else? What, Paris too? And steeped in blood? Ah, what an unkind hour is guilty of this lamentable chance! †(V. iii. 149-151) If he only came in a little bit earlier, he could have told Romeo that Juliet is not dead. He also could have saved Juliet if he had not left her alone in the tomb. These are two examples of how Friar Laurence delivers Romeo and Juliet’s fate. Shakespeare created Friar Laurence mainly to just deliver Romeo and Juliet’s fate and act as the stars in the book. Romeo and Juliet would be a very different play without Friar Laurence. At first, he seems like a minor character. However, once you look back on the book when you have finished it, you realize Friar Laurence was the foundation of the book, causing many of the important and life changing events that Romeo and Juliet had to face. If there was no Friar Laurence, there would almost be no fate since he is the character delivers Romeo and Juliet to their fate, â€Å" I met the youthful lord at Laurence’s cell, and gave him what becomed love I might not stopping o’er the bounds of modesty. †(IV. ii. 6-28) If Friar Laurence had not been around to help Juliet and give her the sleeping potion, Juliet could have been serious about marrying Paris. Luckily, the Friar was there. The play would most likely be very boring without Friar Laurence because there would be no character that helps Romeo and Juliet with there problems and helps them make decisions on their life changing events. After reading Romeo and Juliet I found there is more than meet s the eye, especially on Friar Laurence’s part. He seems deceiving in the way that he is a Friar, but does things for Romeo and Juliet against their parents’ will. This makes it seem almost like he is doing something illegal. He helps them through the play, but ends up being a main factor in each of their suicides. Shakespeare definitely created the Friar as someone Romeo and Juliet could go to for help and advice, and as someone that can deliver to them their fate. To sum everything up, Friar Laurence both helped, and destroyed Romeo and Juliet. He helped them by marrying them and giving Juliet the sleeping potion, but all of this ultimately lead to their suicides in the Capulet’s tomb at the end of the book.

Taxation - Theory - Practice and Law Computing Tax

Question: Discuss about the Taxation, Theory, Practice and Law for Computing Tax. Answer: Introduction The undertaken case study has clearly shows that Kit is a resident of Australia and a valid tax payer of the country in spite of he is holding a citizenship of Chilly. However, Kit is an employee of an American Company (Australian income tax legislation 2013. 2013)., he is employed in the Australian branch of the company. As per the Australian taxation Act if an individual consistent basis employed in Australia the individual must be considered as Australian citizen. Therefore, by this specific criteria Kit should be considered as Australian Citizen. Apart from this, the fact that Kit is planning to reside permanently in Australia is also considered as a significant factor that decide that Kit is an Australian Citizen. Kit has a joint bank account in Australia with his wife and the account is salary account of Kit as the salary of kit is transferred to bank account of Kit with this bank, which is a significant factor that made Kit a Australian Citizen. Apart from this it is also obse rved that Kit has a house in Australia, where his wife uses to reside all over the year. In this context, also Kit is considered as a citizen of Australia. Because he has relatives in Australia and as per the Australian taxation Act the residents who have relative in Australia are considers as Australian tax payer citizen. In spite of the fact that Kit has saving and investments in Chilly he must be considered as an Australian citizen. Moreover, the Australian taxation law is applicable on Kit and he should pay the assessable tax for the financial year as per Australian Resident. At the time of computing tax optimum importance use to be given to detecting the residency of the tax payers. Furthermore, an individual requires to understand the fact, whether he or she is an Australian citizen or not. However, in case of detecting the residency of the tax payers in Australia the tax payer must provide the tax as per the income they earn from the country (Bently, L., Ng, C. and D'Agostino, P. 2010).. In this context the earning position of the individual is not considered and the taxation department of Australia levied taxes on the individual if the individual is considered as an Australian Citizen. The residents of Australia are considered as the tax payer and has to pay tax though the individual is working in an overseas company. however, for the non-residents of Australia there are different set of rules, in case of no-resident tae taxation procedures are differ and taxation for different incomes are treated differently. There are mainly two diverse types of tax es, which are direct tax and indirect tax. The features are mandatory overhead as well as these overhead basically explored for the Government issues only. According to the taxation law Kit is considered as the citizen of Australia he has to pay applicable tax. The taxation rate for the resident of Australia is greater than the no residents of the country. In order to detect the citizenship of the country there are some criteria which have to fulfil as per the taxation law of Australia, which are as follows: The frequency of visiting to country by the person Degree of family connection in Australia a person is considered as Australian citizen The person must be considered an Australian citizen in case of the person visit the country frequently In case of the individual employed in this country is regular basis In case of the person has any property in this country In case of any bank account of the individual in this country If the person declare that he or she want to settle in this country According to the above mentioned criteria Kit is clearly considered as an Australian Citizen and accountable for paying tax as per the taxation rule of the country for the resident of the country. Kit has dual citizenship as she is the citizen of Chilly she is also considered as an Australian citizen and has to pay tax accordingly. Californian Copper Syndicate Ltd v Harris (Surveyor of Taxes) (1904) 5 TC 159 In this particular case, the core objective or purpose of a business was to acquire a land, which is contained copper. However, this firm never remover the copper from the land. Subsequently, the firm traded the property to other firm as well as anticipated that the company will provide share of the firm. The court provide verdict that the land was for the purpose of generating income in near future as by any medium the intention of the firm was to generate income or revenue by sale of the land. Due to this reason, this was general incident for the tax payers company in tax characteristic. Scottish Australian Mining Co Ltd v FC of T (1950) 81 CLR 188 In this particular case, a firm establish a business of coal mining in the property that was procured by a firm. The coal was removed from the land after a certain period of time as well as afterwards the firm decided to trade the land as well as to make the trade more profitable the firm subdivided the property as well as build roads as well as other infrastructure on the land (Pattenden, K. 2006).. The court verdict that the revenue or profit gets by trading the property were not measured due to the reason the firm was not in a real estate business of trading the property as well as the company merely want to take optimum benefit of the land (Navailles, S., Lagire, M., Guthrie, M. and Deurwaerdre, P. 2013).. Thus, for the consequence the income was capital in characteristic. FC of T v Whit fords Beach Pty Ltd (1982) 150 CLR In this specific case, the tax payer was a company, which was added for the purpose of getting a field of undeveloped property at the beach of Whit fords (Mariotti, M. 2015). The land was on the frontage of the beach and the land can be used for the fishing reason. Following to some years as a most good order the entire difficult shares of the company was sold. In addition to that the latest shareholders purchased the property and trade the property for the purpose of generating profit and increasing the profitability. The latest shareholders parted the land and the trade the property as per the different house in much improved profit. When the portion of land was trade the latest shareholder was disagree to add the profitability share income in the regular revenue; alternatively the court provide verdict that the shareholders of the company obtain the manager of the property for improving the profitability by trading the land (Mathews, R. 1982). Moreover, for this purpose the firms set a business of land development and generate revenue by trading the land as considered ordinary income (LARRIMORE, J. 2011). The verdict of the court was that at the time of procuring the share of the company the key objectives of the shareholders is to improve the income from the land (Ingles, D. 2001). Thus the company y developed the property and traded it. So the intension of the investment is business investment and the sale of the property is an ordinary income. Statham Anor v FC of T 89 ATC 4070 The case is related to the income tax. The income tax was estimated as well as adjusted in the wrong and invalid way, then decisions was taken that the commissioner would adjust income of estates. Casimaty v FC of T 97 ATC 5135 The scenario explains the whole case and there is missing in the intention of the profit generating. Therefore, the actual fact is the intention of the person is to generate profits by selling the definite portion of the land( Haslett, T. and Sarah, R.2006).. The deviation was arises due to statement that the profit generated from the sell whether is taxable is not. Moana Sand Pty Ltd v FC of T 88 ATC 4897 In the following case study, the organization was operating its business of sand and digging out the sand from the land and the organization does not want to handover the land to another organization till the cost of the land rises (Gunter, S. 2013). The main reason behind it is the increase in the returns from the investment in land. The expectation of raising price of the land, the organization kept the land for long period. The conflict increased regarding the taxable amount. However, the court sates that the land should used only for the commercial purpose (CORTESE, C. 2006). The land can also be given to anyone for commercial purpose. Crow v FC of T 88 ATC 4620 The determined case provides the case that are related to the farmer and thus it also helps in the deeming the tax payers. Thus it also helps in watching the tended purchases for the stretching of the land and thus the collision is created regarding the specified land (Carragher, N., Shakeshaft, A. and Doran, C. 2012).. Thus the ending of the deal also helps was also resolute for the enhancement of the proposal for the case of the farmer. McCurry Anor v FC of T 98 ATC 4487 The definition of the land case determines the land owned by the two brothers. Thus the few houses are created for the particular land for the creation of the renovation in the land and thus it also helps in the situation of the land with the renovation of the lands that needed to be removed. Hence the conflicts also determine the tax regarding the payment of the taxes about the particular land (Andrlk, B. 2014). Thus it also provides the judgement of the court when it helps in pulling the brothers to the court for the prearrangement of the cases of the brothers and thus it also helps in the tax payments exemptions for the case of the land. References Australian income tax legislation 2013. (2013). North Ryde, N.S.W.: CCH Australia. Bently, L., Ng, C. and D'Agostino, P. (2010).The Common Law of Intellectual Property. Oxford: Hart Pub. Andrlk, B. (2014). Measurement of Effectiveness of Personal Income Tax in the Tax System of the Czech Republic.Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 62(2), pp.307-314. Carragher, N., Shakeshaft, A. and Doran, C. (2012). Here we go again: cider's turn to highlight anomalies in Australia's alcohol taxation system.Australian and New Zealand Journal of Public Health, 37(1), pp.95-96. Cortese, C. (2006). Taxation and the Australian Superannuation System: An International Comparison.Australian Accounting Review, 16(39), pp.77-85. Gunter, S. (2013). State Earned Income Tax Credits and Participation in Regular and Informal Work.National Tax Journal, 66(1), pp.33-62. Haslett, T. and Sarah, R. (2006). Using the Viable Systems Model to Structure a System Dynamics Mapping and Modeling Project for the Australian Taxation Office.Systemic Practice and Action Research, 19(3), pp.273-290. Ingles, D. (2001). Earned Income Tax Credits: Do They Have Any Role to Play in Australia?.The Australian Economic Review, 34(1), pp.14-32. Larrimore, J. (2011). Does a Higher Income Have Positive Health Effects? Using the Earned Income Tax Credit to Explore the Income-Health Gradient.Milbank Quarterly, 89(4), pp.694-727. Mariotti, M. (2015). The Cambridge Economic History of Australia, by Simon Ville and Glenn Withers (Cambridge University Press, Port Melbourne, VIC, 2015), pp. 624.Economic Record, 91(295), pp.544-548. Mathews, R. (1982). The Redistributional Effects of Personal Income Tax in Australia : A Comment.Economic Analysis and Policy, 12(1), pp.63-64. Navailles, S., Lagire, M., Guthrie, M. and Deurwaerdre, P. (2013). Serotonin2c Receptor Constitutive Activity: In vivo Direct and Indirect Evidence and Functional Significance.CNSAMC, 13(2), pp.98-107. Pattenden, K. (2006). Capital Structure Decisions Under Classical and Imputation Tax Systems: A Natural Test for Tax Effects in Australia.Australian Journal of Management, 31(1), pp.67-92.

Chapter 17 Essay Example

Chapter 17 Paper How did the merchant class in northern Italy influence the Renaissance? Merchants belief in individual merit would become a recurring theme in the renaissance; they were patrons of the arts In what ways did literature and the arts change during the Renaissance? Art-Realistic style, new techniques Artists and writers-chose secular and classical and Christian subjects Writers-used the vernacular What did northern European rulers do to encourage the spread of Renaissance ideas? They purchased Renaissance art supported Italian and northern artists How were the Christian humanists different from the humanists of the Italian Renaissance? Christian humanists were slightly different because they adopted ideas from humanists but put a religious slant on it and interpreted the ideals based on christian principles On what three teachings did Martin Luther rest his Reformation movement? 1.) people could win salvation only through faith, not good works. 2.) church teachings should be based on the bible, not the bible church traditions) 3.) people did not need priests to interpret the bible for them Why did the Holy Roman emperor go to war against Protestant German princes? He wanted to force the Protestant German Princes to rejoin the Catholic church Why did Henry VIII create his own church? Refer to the time line on pages 492-493. Henry wanted a male heir. That pushed him to split with the church (they would not give him a divorce) and create the Church of England In what ways was John Calvins church different from the Lutheran Church? John Calvins church: believed in predestination, followed strict rules, and promoted theocracy What was the goal of the Catholic Reformation? Was for the Catholic Church to reform itself so that it could retain loyal catholic What are three legacies of the Reformation? 1.) religion no longer united Europe 2.) paved the way for modern nation-states 3.) laid the groundwork for later rejection of Christian beliefs 4.)new schools were founded (education becoming more valued) 5.)Catholic Church became more unified Religious, political, and social effects of the reformation Religious- Catholic Church became more unified Christianity split Church of England Protestants divided Political- Monarchs gained power Modern nation states developed Social- End of serfdom Peasant revolts What role did the printing press play in the spread of the reformation and the spread of democracy? Printing press allowed people to read more information. This caused less dependence won the church. It caused more ideas about democracy and government structure How did the Renaissance and Reformation expand cultural interaction both within Europe and outside of it? Italian artists inspired northern artists and writers. Through trade and exploration. What conditions needed to exist before the Renaissance could occur? Artists and writers had to be supported in ancillary and be open to new ideas and thoughts. Europe had to be stable and at a time of peace We will write a custom essay sample on Chapter 17 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chapter 17 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chapter 17 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Innovative Strategy in Royal Dutch Shell The WritePass Journal

Innovative Strategy in Royal Dutch Shell Innovative Strategy in Royal Dutch Shell . Shell is involved in every aspect of the oil and gas industry, with a large amount of vertical integration from the initial exploration through to the end trading, giving it potentially a large amount of power within the industry. The purpose of this paper is to look at the innovative strategy of Shell, with particular reference to its general corporate strategy, its structure, mission and vision, as well as looking at how its corporate culture encourages innovation at every stage of the operation. As noted by Shell itself, the company aims to meet with growing demand from customers to produce more power, but with less impact on society and the environment. As a result, the company has placed a great deal of emphasis on investment in research and development, in order to create greater efficiencies, so that the company can produce more energy, without incurring greater costs, either financially or environmentally (Burdon et al., 2008). The generic strategies employed by Shell are seen to be focused on differentiation by looking towards innovation in its exploration and production, with a focus on renewable and trading arrangements, as well as the more recent introduction of Shell Global Solutions International which includes technology services within the industry. It therefore has an overall advantage which has been gained by establishing new technologies, while also reducing the threat from new entrants or the threat from substitutes (Maharaj and Herremans, 2008).   Mission Statement and Vision Shell has established several general business principles as part of its day-to-day operations. However, despite having a myriad of different activities and business units, it has a set of 8 business principles which are applied at every stage. These are the combination of the three core values, namely honesty, integrity and respect for people which established 8 core business principles economic competition, business integrity, political activity, health and safety, security and the environment, local communities, communication and engagement, and compliance (Davenport, et al., 2007). As part of the business strategy, the organisation is openly committed to sustainable development, which requires the team to look at balancing short- and long-term interests and integrating a broad range of responsibilities with a broad range of stakeholders. Corporate Culture towards Innovation Bearing in mind these principles, Shell is following an ethos of innovation, recognising that sustainable development and the new technologies that achieve this are central. One of the main strategies pursued by Shell is that of encouraging innovation and, as part of its shareholder mission, the organisation recognises that it cannot develop innovation alone and has therefore encouraged individuals to submit ideas as to how they can overcome challenges within the energy sector, in such a way that will enable companies such as Shell to meet with future global demand. Shell also works in partnership with many other organisations in order to tackle some of the major challenges facing the industry. Furthermore, it recognises that developing specialist in-house skills by recruiting the top scientists and researchers to work at its technology centre to tackle all of these problems will mean that Shell’s long-term agenda will ultimately be achieved (Shell, 2013). A team of nine Chief Scientists work within the organisation, each with their own specialist area. For example, Jose Bravo is the Shell Chief Scientist Separations and is currently looking at developing new equipment to work in the refinery in order to facilitate more efficient separation. He states: â€Å"†¦we see technology as a way that Shell is going to carry on into the future. It is a fundamental part of our business strategy and the people that deliver that technology are the key resource for the company for the future†. This statement shows the type of culture that is emerging within the organisation and the importance is placed on innovation at every stage (Verburg, et al., 2006). Processes of Innovation, Stages of New Product Development The Chief Technical Officer, Gerald Schotman, goes one step further in his statement saying: â€Å"Technology underpins our ability to shape the future of energy. But we must have a clear vision of the future to know what technology we must develop today†. There are three key regional technology centres, the first in Amsterdam, the second in Houston and the third in Bangalore. The centre in Houston houses over 2,000 scientists, with six of the Chief Scientist also being resident here. Several projects are being undertaken within the technical centre, including looking at new technologies which will enable the company to unlock trapped natural gas and also to develop catalysts which will enable them to speed up chemical reaction, thus making the overall process considerably more efficient and gaining access to natural gases that would otherwise be wasted (Sparrow and Ringland, 010). The centre in Amsterdam was the first technology centre established in 1914 and it currently works closely with local universities in order to share expertise; it has also been responsible for some major developments such as the ability to turn natural gas into transport fuel.   Overall Rewards for Innovation Shell relies almost entirely on its ability to innovate and develop new efficiencies and new products within the oil and gas industry. By being one of the largest companies in the world, Shell is able to capitalise on this by investing in long-term development. Scientists are perceived to be vitally important to the organisation and the culture is very much towards achieving long-term development in line with the business strategy (Ortt, and Van der Duin, 2008). Vertical integration is also a key part of the strategy which enables the company to make the most of efficiency and share expertise and resources, where appropriate, thus providing greater technological innovation in the long run. An innovation strategy is central to Shell and has become an ingrained part of its mission, vision and values, as well as the underlying culture among the workforce. In doing so and by encouraging partnership with other organisations and higher education establishments, this innovation strategy is likely to be the key to the long-term success of this growing organisation. References Burdon, S., Chelliah, J. and Bhalla, A (2009) Structuring enduring strategic alliances: the case of Shell Australia and Transfield Services, Journal of Business Strategy, Vol. 30 Iss: 4, pp.42 – 51 Davenport, T., Leibold, M. and Voelpel. S (2007) Strategic Management in the Innovation Economy: Strategic Approaches and Tools for Dynamic Innovation Capabilities, John Wiley Sons. p.367 Maharaj, R and Herremans, I (2008) Shell Canada: over a decade of sustainable development reporting experience, Corporate Governance, Vol. 8 Iss: 3, pp.235 – 247 Ortt, J and Van der Duin, P (2008) The evolution of innovation management towards contextual innovation, European Journal of Innovation Management, Vol. 11 Iss: 4, pp.522 – 538 Shell, (2013) Available at shell.com/global/future-energy/innovation/researching-around-the-world.html Sparrow, O and Ringland, G (2010) A system for continuous organizational renewal, Strategy Leadership, Vol. 38 Iss: 4, pp.34 – 41 Verburg, R., Ortt, R and Dicke, W. (2006) Managing Technology and Innovation: An Introduction, Routledge p.341

Global marketing management Essay Example | Topics and Well Written Essays - 3000 words - 1

Global marketing management - Essay Example For example, PESTLE doesn’t measure the impact of information, demographics and ethics variables in the macro-environment. Importance of PESTLE can only be realized if it is applied for practical purposes otherwise the model might be viewed as another management utopia. For example, suppose a multinational company X of Europe wants to expand business in a Latin American country but they do not have any knowledge about the environment of the country. The multinational company X can face six different challenges such as, 1- P- unstable political environment which can disrupt their operation in the country or even create confusion regarding entry strategy, 2- E- poor economic growth of the country might result lack of purchasing parity of consumers which negatively affect the demand for the product of company X, 3- S- lack of understanding of socio-cultural context of the country can create problem for the company X to design effective product-marketing strategy and 4- T- lack of technological growth and infrastructural support in the country can hamper the potentiality of internationalization strategy of X. Kaufmann and Van Witteloostuijn (2012) stated that companies can use PEST instead of PESTLE to measure global business environment in those cases where environment and legal proceedings play very little role. Research scholars such as Porter & Siggelkow (2008) and Heijltjes & Van Witteloostuijn (2003) stated that international companies should try to understand the global business opportunities in terms of both macro and micro environmental context. Ghemawat (2004 & 2007) pointed out that ignoring market need while developing globalization strategy is probably the greatest mistake that can be committed by an international company....Another important thing is that there is hardly any difference exists between Indonesia, Malaysia and Singapore when it comes to culture and demographic aspect hence following growth strategy in Singapore and Malaysia will h elp IKEA to design product mix in accordance to demand of Indonesian customers. Taking help of the research York of Ying (2005), it can be said that IKEA should design products as per seasonal and communal requirement. For example, offering green shaded furniture during Ramjan and Eid al-Fitr would definitely help IKEA to attract Muslim customers. On the other hand, the company should increase the size of the furniture in order to attract family customers in the country. IKEA should offer the assembling and transportation facilities with its furniture products in order to target wealthy Chinese family customers. Recalibration of forward and backward integration of the logistics and supply chain activities will definitely decrease value chain operation cost for IKEA. Decrease in value chain cost would help IKEA to follow competitive pricing strategy in order to penetrate in Indonesian furniture market.